We are a non-profit organization whose mission is to diminish poverty in developing countries by inspiring, supporting and promoting enterprise and contributing sustainably and equitably to local and world trade.
The Irish Government challenged the Irish Business Community to become involved in overseas development work through trade and commercial activity, and launched the Private Sector Forum for Development (PSFD).
Traidlinks was established to oversee the development of the business relationships between Irish companies and companies in the developing world.
Traidlinks formally began its Business Mentoring Programme whereby the organisation facilitates the development of African businesses through the provision of specialist technical skills and business development expertise.
Traidlinks opened an office in Kampala, Uganda to oversee the organisations expanding role and scope of activities in that country.
Traidlinks commenced its MarketLinked Programme in partnership with the Ugandan Export Promotions Board (UEPB) to support companies seeking to export their products.
Paddy Maguinness, one of the founders of Traidlinks, was appointed as Managing Director
Traidlinks, developed an Enterprise Centre and Agri-Supply Chain programme in the Hoima District of the Albertine (Lake Albert) Region of Uganda.
- The organisation developed it strategy to focus on three broad headings being of activity:
- Enterprise Development and Enhancement
- Agricultural Supply Chain
- Institutional Capacity Building
Traidlinks work has been funded and supported by The Irish Government, Trademark East Africa and Tullow Oil.
Chairman of The Irish Food Board
Chairman Ugandan Investment Authority, UMEME, SIMBA Group
Chairman of Traidlinks, CEO of The Healy Group
Chairman and Chief Executive Officer of ION Equity
Managing Director of Bimeda Holdings
Chairman of Green Aviation, African Investment Advisor
Chairman Cipla Quality Chemicals, Uganda National Oil Company
Chief Executive Officer (Based out of Nairobi Kenya)
Programme Manager / International Business Linkages
Deputy Country Director / Marketlinked Programme Manager
John Bosco Kalule
Agri Supply Chain Programme Manager
Trainer — Finance Mentor
Administrative Manager — East Africa
Commercial finance Project Manager